/* ================================
   HUBA CONCEPT - Strateji Raporu
   Clean & Compact Design
   ================================ */

:root {
    --primary-dark: #1a1a2e;
    --primary: #16213e;
    --gold: #c9a227;
    --gold-light: #d4af37;
    --rose: #e8c4c4;
    --white: #ffffff;
    --off-white: #f9f9f7;
    --light-gray: #f0f0ed;
    --medium-gray: #888;
    --dark-gray: #555;
    --charcoal: #2d2d2d;
    --font-display: 'Playfair Display', serif;
    --font-body: 'Inter', sans-serif;
    --section-gap: 60px;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }

body {
    font-family: var(--font-body);
    font-size: 15px;
    line-height: 1.6;
    color: var(--charcoal);
    background: var(--white);
}

h1, h2, h3, h4, h5 {
    font-family: var(--font-display);
    font-weight: 600;
    line-height: 1.3;
    color: var(--primary-dark);
}

ul { list-style: none; }
p { margin: 0; }

/* ================================
   COVER
   ================================ */
.cover-section {
    min-height: 100vh;
    display: flex;
    flex-direction: column;
    justify-content: center;
    align-items: center;
    background: var(--primary-dark);
    text-align: center;
    padding: 60px 40px;
    position: relative;
}

.cover-content { max-width: 800px; }

.cover-badge {
    display: inline-block;
    padding: 10px 28px;
    border: 1px solid var(--gold);
    border-radius: 50px;
    color: var(--gold);
    font-size: 0.75rem;
    font-weight: 500;
    letter-spacing: 3px;
    text-transform: uppercase;
    margin-bottom: 40px;
}

.cover-title {
    font-size: clamp(2.5rem, 7vw, 5rem);
    color: var(--white);
    letter-spacing: 10px;
    text-transform: uppercase;
    margin-bottom: 24px;
}

.cover-divider {
    width: 100px;
    height: 2px;
    background: var(--gold);
    margin: 0 auto 24px;
}

.cover-subtitle {
    font-size: clamp(1.1rem, 2.5vw, 1.5rem);
    color: var(--rose);
    font-weight: 400;
    margin-bottom: 32px;
}

.cover-slogan {
    font-size: 1.1rem;
    color: var(--gold);
    font-style: italic;
    font-family: var(--font-display);
    margin-bottom: 6px;
}

.cover-slogan-tr {
    font-size: 0.9rem;
    color: rgba(255, 255, 255, 0.5);
}

.cover-footer { position: absolute; bottom: 40px; }

.prepared-by {
    display: flex;
    flex-direction: column;
    gap: 4px;
    align-items: center;
}

.prepared-by span {
    font-size: 0.65rem;
    color: rgba(255, 255, 255, 0.4);
    text-transform: uppercase;
    letter-spacing: 3px;
}

.prepared-by strong {
    font-size: 0.9rem;
    color: var(--gold);
    letter-spacing: 2px;
}

/* ================================
   REPORT CONTENT
   ================================ */
.report-content {
    max-width: 1100px;
    margin: 0 auto;
    padding: 0 40px;
}

.report-section {
    padding: var(--section-gap) 0;
    border-bottom: 1px solid var(--light-gray);
}

.report-section:last-child { border-bottom: none; }

.section-header { margin-bottom: 36px; }

.section-number {
    display: block;
    font-family: var(--font-display);
    font-size: 0.8rem;
    color: var(--gold);
    letter-spacing: 3px;
    margin-bottom: 8px;
}

.section-header h2 {
    font-size: clamp(1.4rem, 3vw, 1.8rem);
    margin-bottom: 4px;
}

.section-subtitle {
    font-size: 0.85rem;
    color: var(--medium-gray);
    font-style: italic;
}

/* Intro Boxes */
.philosophy-intro, .visual-intro, .founder-intro {
    margin-bottom: 28px;
    padding: 16px 20px;
    background: var(--off-white);
    border-left: 3px solid var(--gold);
    border-radius: 0 8px 8px 0;
}

.intro-text, .philosophy-intro p, .visual-intro p, .founder-intro p {
    font-size: 0.9rem;
    color: var(--dark-gray);
}

.intro-text strong { color: var(--primary-dark); }

/* ================================
   PHILOSOPHY SECTION
   ================================ */
.philosophy-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 16px;
}

.philosophy-card {
    background: var(--off-white);
    border-radius: 10px;
    padding: 24px;
}

.philosophy-card.main-slogan {
    grid-column: span 2;
    background: var(--primary-dark);
    text-align: center;
    padding: 32px;
}

.philosophy-card.main-slogan h3 {
    font-size: 1.4rem;
    color: var(--white);
    margin-bottom: 6px;
}

.slogan-en {
    font-size: 0.85rem;
    color: var(--gold);
    font-style: italic;
}

.philosophy-card .card-icon {
    width: 44px;
    height: 44px;
    display: flex;
    align-items: center;
    justify-content: center;
    background: var(--primary-dark);
    border-radius: 10px;
    margin-bottom: 14px;
}

.philosophy-card .card-icon i {
    font-size: 1rem;
    color: var(--gold);
}

.philosophy-card h4 {
    font-size: 0.95rem;
    margin-bottom: 8px;
}

.philosophy-card > p {
    font-size: 0.85rem;
    color: var(--dark-gray);
}

.philosophy-card > p strong { color: var(--gold); }

.philosophy-card.emotional { grid-column: span 2; }

.emotional-items {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 16px;
}

.emotional-item {
    display: flex;
    gap: 14px;
    align-items: flex-start;
    padding: 18px;
    background: var(--white);
    border-radius: 8px;
}

.emotional-item i {
    font-size: 1.1rem;
    color: var(--gold);
    margin-top: 2px;
}

.emotional-item h4 {
    font-size: 0.9rem;
    margin-bottom: 4px;
}

.emotional-item p {
    font-size: 0.8rem;
    color: var(--dark-gray);
}

.emotional-item strong { color: var(--primary-dark); }

/* ================================
   BRAND DNA
   ================================ */
.brand-dna-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 16px;
}

.dna-card {
    background: var(--off-white);
    border-radius: 10px;
    padding: 24px;
}

.dna-card.archetype {
    grid-column: span 2;
    background: var(--primary-dark);
    text-align: center;
    padding: 32px;
}

.card-label {
    font-size: 0.65rem;
    color: var(--gold);
    text-transform: uppercase;
    letter-spacing: 2px;
    margin-bottom: 10px;
}

.archetype h3 {
    font-size: 1.5rem;
    color: var(--white);
    margin-bottom: 4px;
}

.archetype-en {
    font-size: 0.85rem;
    color: var(--rose);
    font-style: italic;
    margin-bottom: 20px;
}

.archetype-traits {
    display: flex;
    justify-content: center;
    gap: 10px;
    flex-wrap: wrap;
}

.archetype-traits span {
    padding: 7px 18px;
    background: rgba(201, 162, 39, 0.15);
    border: 1px solid rgba(201, 162, 39, 0.3);
    border-radius: 50px;
    color: var(--gold);
    font-size: 0.75rem;
    font-weight: 500;
}

.value-items {
    display: flex;
    flex-direction: column;
    gap: 16px;
}

.value-item {
    display: flex;
    gap: 14px;
    align-items: flex-start;
}

.value-icon {
    width: 40px;
    height: 40px;
    display: flex;
    align-items: center;
    justify-content: center;
    background: var(--primary-dark);
    border-radius: 8px;
    flex-shrink: 0;
}

.value-icon i {
    font-size: 0.9rem;
    color: var(--gold);
}

.value-text h4 {
    font-size: 0.9rem;
    margin-bottom: 2px;
}

.value-text p {
    font-size: 0.8rem;
    color: var(--dark-gray);
}

.tone-main {
    display: flex;
    align-items: center;
    gap: 14px;
    padding: 16px;
    background: var(--white);
    border-radius: 8px;
    margin-bottom: 16px;
}

.tone-main i {
    font-size: 1.3rem;
    color: var(--gold);
}

.tone-main h4 {
    font-size: 0.95rem;
    margin-bottom: 2px;
}

.tone-main p {
    font-size: 0.8rem;
    color: var(--dark-gray);
}

.keywords {
    padding-top: 14px;
    border-top: 1px solid var(--light-gray);
}

.keyword-label {
    display: block;
    font-size: 0.7rem;
    color: var(--medium-gray);
    text-transform: uppercase;
    letter-spacing: 1px;
    margin-bottom: 8px;
}

.keyword-tags {
    display: flex;
    flex-wrap: wrap;
    gap: 6px;
}

.keyword-tags span {
    padding: 4px 12px;
    background: var(--white);
    border-radius: 14px;
    font-size: 0.7rem;
    color: var(--primary-dark);
    font-weight: 500;
}

/* ================================
   PERSONA - COMPACT TABLES
   ================================ */
.persona-section { margin-bottom: 32px; }
.persona-section:last-child { margin-bottom: 0; }

.persona-section-title {
    font-size: 1rem;
    margin-bottom: 16px;
    padding-bottom: 8px;
    border-bottom: 2px solid var(--gold);
    display: inline-block;
}

/* Demo Table - 4 Column Layout */
.demo-table {
    background: var(--primary-dark);
    border-radius: 10px;
    overflow: hidden;
}

.demo-row {
    display: grid;
    grid-template-columns: 110px 1fr 110px 1fr;
    border-bottom: 1px solid rgba(255, 255, 255, 0.08);
}

.demo-row:last-child { border-bottom: none; }

.demo-label {
    padding: 12px 16px;
    background: rgba(201, 162, 39, 0.1);
    color: var(--gold);
    font-size: 0.75rem;
    font-weight: 500;
}

.demo-value {
    padding: 12px 16px;
    color: rgba(255, 255, 255, 0.85);
    font-size: 0.8rem;
}

/* Media & Touchpoint Tables - Clean */
.media-table, .touchpoint-table {
    background: var(--primary-dark);
    border-radius: 10px;
    overflow: hidden;
}

.media-row, .touchpoint-row {
    display: grid;
    grid-template-columns: 100px 180px 1fr;
    border-bottom: 1px solid rgba(255, 255, 255, 0.06);
}

.media-row:last-child, .touchpoint-row:last-child { border-bottom: none; }

.media-label, .touchpoint-label {
    padding: 10px 16px;
    background: rgba(201, 162, 39, 0.1);
    color: var(--gold);
    font-size: 0.75rem;
    font-weight: 500;
}

.media-value, .touchpoint-value {
    padding: 10px 16px;
    color: rgba(255, 255, 255, 0.8);
    font-size: 0.8rem;
}

/* Psycho Grid */
.psycho-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 14px;
}

.psycho-card {
    background: var(--off-white);
    border-radius: 10px;
    padding: 18px;
}

.psycho-label {
    font-size: 0.75rem;
    color: var(--gold);
    margin-bottom: 10px;
    font-weight: 600;
}

.psycho-card ul {
    display: flex;
    flex-direction: column;
    gap: 5px;
}

.psycho-card li {
    font-size: 0.75rem;
    color: var(--dark-gray);
    padding-left: 12px;
    position: relative;
}

.psycho-card li::before {
    content: '';
    position: absolute;
    left: 0;
    top: 7px;
    width: 4px;
    height: 4px;
    background: var(--gold);
    border-radius: 50%;
}

/* Buying Grid */
.buying-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 14px;
}

.buying-card {
    background: var(--off-white);
    border-radius: 10px;
    padding: 18px;
}

.buying-card.full-width { grid-column: span 2; }

.buying-label {
    font-size: 0.75rem;
    color: var(--gold);
    margin-bottom: 10px;
    font-weight: 600;
}

.buying-card > ul {
    display: flex;
    flex-direction: column;
    gap: 5px;
}

.buying-card > ul li {
    font-size: 0.75rem;
    color: var(--dark-gray);
    padding-left: 12px;
    position: relative;
}

.buying-card > ul li::before {
    content: '';
    position: absolute;
    left: 0;
    top: 7px;
    width: 4px;
    height: 4px;
    background: var(--gold);
    border-radius: 50%;
}

/* Decision Steps */
.decision-steps {
    display: grid;
    grid-template-columns: repeat(6, 1fr);
    gap: 8px;
}

.step {
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 6px;
    padding: 10px 6px;
    background: var(--white);
    border-radius: 6px;
    text-align: center;
}

.step span {
    width: 22px;
    height: 22px;
    display: flex;
    align-items: center;
    justify-content: center;
    background: var(--primary-dark);
    color: var(--gold);
    border-radius: 50%;
    font-size: 0.65rem;
    font-weight: 600;
}

.step p {
    font-size: 0.7rem;
    color: var(--dark-gray);
    line-height: 1.3;
}

/* ================================
   DIGITAL MARKETING STRATEGY
   ================================ */
.strategy-block {
    margin-bottom: 36px;
}

.strategy-block:last-child { margin-bottom: 0; }

.strategy-title {
    font-size: 1.1rem;
    color: var(--primary-dark);
    margin-bottom: 20px;
    padding-bottom: 8px;
    border-bottom: 1px solid var(--light-gray);
}

.platform-block {
    margin-bottom: 24px;
    padding: 20px;
    background: var(--off-white);
    border-radius: 10px;
}

.platform-block:last-child { margin-bottom: 0; }

.platform-header-inline {
    display: flex;
    align-items: center;
    gap: 10px;
    margin-bottom: 14px;
}

.platform-header-inline i {
    font-size: 1.3rem;
    color: var(--gold);
}

.platform-header-inline h4 {
    font-size: 1rem;
    color: var(--primary-dark);
}

.platform-header-inline span {
    font-weight: 400;
    color: var(--medium-gray);
    font-size: 0.85rem;
}

.bullet-list {
    display: flex;
    flex-direction: column;
    gap: 6px;
}

.bullet-list li {
    font-size: 0.85rem;
    color: var(--dark-gray);
    padding-left: 16px;
    position: relative;
}

.bullet-list li::before {
    content: '•';
    position: absolute;
    left: 0;
    color: var(--gold);
    font-weight: bold;
}

.bullet-list li strong {
    color: var(--primary-dark);
}

.sub-section {
    margin-top: 16px;
    padding-top: 14px;
    border-top: 1px solid rgba(0,0,0,0.06);
}

.sub-section h5 {
    font-size: 0.85rem;
    color: var(--primary-dark);
    margin-bottom: 10px;
    font-weight: 600;
}

/* Performance Content - Budget List */
.performance-content {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 20px;
}

.sub-block {
    background: var(--off-white);
    border-radius: 10px;
    padding: 18px;
}

.sub-block h5 {
    font-size: 0.85rem;
    color: var(--primary-dark);
    margin-bottom: 14px;
    font-weight: 600;
}

.budget-list {
    display: flex;
    flex-direction: column;
    gap: 8px;
}

.budget-row {
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 10px 14px;
    background: var(--white);
    border-radius: 6px;
    border-left: 3px solid var(--gold);
}

.budget-name {
    font-size: 0.8rem;
    color: var(--charcoal);
}

.budget-pct {
    font-size: 0.85rem;
    font-weight: 700;
    color: var(--gold);
}

@media (max-width: 768px) {
    .performance-content {
        grid-template-columns: 1fr;
    }
}

/* Influencer Table */
.influencer-table {
    background: var(--primary-dark);
    border-radius: 10px;
    overflow: hidden;
    max-width: 700px;
}

.influencer-table.compact {
    max-width: 600px;
}

.influencer-header {
    display: grid;
    grid-template-columns: 1fr 100px 1.5fr 120px;
    background: rgba(201, 162, 39, 0.12);
    padding: 12px 16px;
    font-size: 0.7rem;
    font-weight: 600;
    color: var(--gold);
    text-transform: uppercase;
    letter-spacing: 0.5px;
}

.influencer-header.three-col {
    grid-template-columns: 1fr 100px 1.5fr;
}

.influencer-row {
    display: grid;
    grid-template-columns: 1fr 100px 1.5fr 120px;
    padding: 12px 16px;
    border-bottom: 1px solid rgba(255, 255, 255, 0.06);
    font-size: 0.8rem;
    color: rgba(255, 255, 255, 0.85);
}

.influencer-row.three-col {
    grid-template-columns: 1fr 100px 1.5fr;
}

.influencer-row:last-child { border-bottom: none; }

/* ================================
   CONTENT STRATEGY
   ================================ */
.content-strategy-grid {
    display: grid;
    grid-template-columns: 1fr 1.4fr 1fr;
    gap: 16px;
}

.content-card {
    background: var(--off-white);
    border-radius: 10px;
    padding: 22px;
}

.content-card h3 {
    font-size: 1rem;
    margin-bottom: 10px;
}

.visual-language {
    background: var(--primary-dark);
}

.visual-language .card-label { color: var(--gold); }
.visual-language h3 { color: var(--white); }

.visual-rule {
    display: flex;
    align-items: flex-start;
    gap: 10px;
    padding: 14px;
    background: rgba(255, 255, 255, 0.05);
    border-radius: 8px;
    margin-top: 14px;
}

.visual-rule i {
    font-size: 0.9rem;
    color: #e74c3c;
}

.visual-rule p {
    font-size: 0.75rem;
    color: rgba(255, 255, 255, 0.75);
    line-height: 1.5;
}

.visual-rule strong { color: var(--gold); }

.series-type {
    font-size: 0.75rem;
    color: var(--gold);
    font-style: italic;
    margin-bottom: 14px;
}

.episodes {
    display: flex;
    flex-direction: column;
    gap: 6px;
}

.episode {
    display: flex;
    align-items: center;
    gap: 10px;
    padding: 10px 12px;
    background: var(--white);
    border-radius: 6px;
}

.episode-num {
    font-family: var(--font-display);
    font-size: 0.8rem;
    font-weight: 700;
    color: var(--gold);
    min-width: 20px;
}

.episode-content h4 {
    font-size: 0.8rem;
    margin-bottom: 1px;
}

.episode-content p {
    font-size: 0.7rem;
    color: var(--medium-gray);
}

.written-items {
    display: flex;
    flex-direction: column;
    gap: 16px;
}

.written-item {
    display: flex;
    gap: 12px;
    align-items: flex-start;
}

.written-icon {
    width: 34px;
    height: 34px;
    display: flex;
    align-items: center;
    justify-content: center;
    background: var(--primary-dark);
    border-radius: 8px;
    flex-shrink: 0;
}

.written-icon i {
    font-size: 0.8rem;
    color: var(--gold);
}

.written-item h4 {
    font-size: 0.85rem;
    margin-bottom: 2px;
}

.written-item > div > p {
    font-size: 0.75rem;
    color: var(--medium-gray);
}

.written-item ul {
    margin-top: 4px;
    display: flex;
    flex-direction: column;
    gap: 3px;
}

.written-item li {
    font-size: 0.75rem;
    color: var(--dark-gray);
    padding-left: 12px;
    position: relative;
}

.written-item li::before {
    content: '→';
    position: absolute;
    left: 0;
    color: var(--gold);
    font-size: 0.65rem;
}

/* ================================
   VISUAL LANGUAGE
   ================================ */
.visual-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 14px;
}

.visual-card {
    background: var(--off-white);
    border-radius: 10px;
    padding: 22px;
    text-align: center;
}

.visual-icon {
    width: 48px;
    height: 48px;
    display: flex;
    align-items: center;
    justify-content: center;
    background: var(--primary-dark);
    border-radius: 50%;
    margin: 0 auto 14px;
}

.visual-icon i {
    font-size: 1.1rem;
    color: var(--gold);
}

.visual-card h4 {
    font-size: 0.95rem;
    margin-bottom: 8px;
}

.visual-card p {
    font-size: 0.8rem;
    color: var(--dark-gray);
}

.visual-card strong { color: var(--primary-dark); }

/* ================================
   FOUNDER
   ================================ */
.founder-grid {
    display: grid;
    grid-template-columns: 1.5fr 1fr 1fr;
    gap: 14px;
}

.founder-card {
    background: var(--off-white);
    border-radius: 10px;
    padding: 20px;
}

.founder-card.main {
    background: var(--primary-dark);
}

.founder-card.main .card-icon {
    width: 44px;
    height: 44px;
    display: flex;
    align-items: center;
    justify-content: center;
    background: var(--gold);
    border-radius: 10px;
    margin-bottom: 14px;
}

.founder-card.main .card-icon i {
    font-size: 1rem;
    color: var(--primary-dark);
}

.founder-card.main h4 {
    font-size: 0.95rem;
    color: var(--white);
    margin-bottom: 8px;
}

.founder-card.main p {
    font-size: 0.8rem;
    color: rgba(255, 255, 255, 0.75);
}

.founder-card.main strong { color: var(--gold); }

.founder-card ul {
    display: flex;
    flex-direction: column;
    gap: 8px;
}

.founder-card li {
    display: flex;
    align-items: center;
    gap: 8px;
    font-size: 0.8rem;
    color: var(--dark-gray);
}

.founder-card li i {
    font-size: 0.85rem;
    color: var(--gold);
    width: 16px;
}

/* ================================
   ADS STRATEGY
   ================================ */
.ads-content {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 20px;
}

/* Budget Distribution - Performance Marketing */
.ads-performance {
    padding: 24px;
    background: var(--off-white);
    border-radius: 10px;
}

.performance-header {
    display: flex;
    align-items: center;
    gap: 10px;
    margin-bottom: 20px;
}

.performance-header i {
    font-size: 1rem;
    color: var(--gold);
}

.performance-header h4 {
    font-size: 0.95rem;
    color: var(--primary-dark);
}

.budget-distribution {
    display: flex;
    flex-direction: column;
    gap: 12px;
}

.budget-item {
    position: relative;
    display: grid;
    grid-template-columns: 1fr auto auto;
    align-items: center;
    gap: 12px;
    padding: 12px 16px;
    background: var(--white);
    border-radius: 8px;
    border-left: 3px solid var(--gold);
}

.budget-bar {
    position: absolute;
    top: 0;
    left: 0;
    height: 100%;
    background: rgba(201, 162, 39, 0.08);
    border-radius: 8px 0 0 8px;
    z-index: 0;
}

.budget-platform {
    position: relative;
    z-index: 1;
    font-size: 0.8rem;
    font-weight: 500;
    color: var(--primary-dark);
}

.budget-percent {
    position: relative;
    z-index: 1;
    font-size: 0.85rem;
    font-weight: 700;
    color: var(--gold);
    min-width: 40px;
    text-align: right;
}

.budget-amount {
    position: relative;
    z-index: 1;
    font-size: 0.75rem;
    color: var(--medium-gray);
    min-width: 70px;
    text-align: right;
}

/* Targeting Grid */
.ads-targeting-detailed {
    padding: 24px;
    background: var(--primary-dark);
    border-radius: 10px;
}

.ads-targeting-detailed .targeting-header {
    display: flex;
    align-items: center;
    gap: 10px;
    margin-bottom: 20px;
}

.ads-targeting-detailed .targeting-header i {
    font-size: 1rem;
    color: var(--gold);
}

.ads-targeting-detailed .targeting-header h4 {
    font-size: 0.95rem;
    color: var(--white);
}

.targeting-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 12px;
}

.targeting-item {
    padding: 14px 16px;
    background: rgba(255, 255, 255, 0.05);
    border-radius: 8px;
    border-left: 2px solid var(--gold);
}

.targeting-label {
    display: block;
    font-size: 0.65rem;
    font-weight: 600;
    color: var(--gold);
    text-transform: uppercase;
    letter-spacing: 0.5px;
    margin-bottom: 6px;
}

.targeting-item p {
    font-size: 0.75rem;
    color: rgba(255, 255, 255, 0.8);
    line-height: 1.5;
}

/* Legacy styles (kept for compatibility) */
.ads-targeting {
    padding: 20px;
    background: var(--off-white);
    border-radius: 10px;
}

.targeting-header {
    display: flex;
    align-items: center;
    gap: 10px;
    margin-bottom: 16px;
}

.targeting-header i {
    font-size: 1rem;
    color: var(--gold);
}

.targeting-header h4 { font-size: 0.95rem; }

.targeting-not, .targeting-yes {
    padding: 10px 14px;
    border-radius: 6px;
    margin-bottom: 8px;
}

.targeting-not {
    background: rgba(231, 76, 60, 0.08);
    display: flex;
    align-items: center;
    gap: 10px;
}

.label-not {
    font-size: 0.6rem;
    font-weight: 700;
    color: #e74c3c;
    letter-spacing: 1px;
}

.targeting-not > span {
    font-size: 0.8rem;
    color: var(--dark-gray);
    text-decoration: line-through;
}

.targeting-yes {
    background: rgba(201, 162, 39, 0.08);
}

.label-yes {
    display: block;
    font-size: 0.6rem;
    font-weight: 700;
    color: var(--gold);
    letter-spacing: 1px;
    margin-bottom: 8px;
}

.target-tags {
    display: flex;
    flex-wrap: wrap;
    gap: 6px;
}

.target-tags span {
    padding: 4px 10px;
    background: var(--white);
    border: 1px solid var(--gold);
    border-radius: 14px;
    font-size: 0.7rem;
    color: var(--primary-dark);
}

.ads-format {
    padding: 20px;
    background: var(--off-white);
    border-radius: 10px;
}

.ads-format h4 {
    font-size: 0.85rem;
    margin-bottom: 12px;
}

.format-highlight {
    display: flex;
    gap: 12px;
    align-items: flex-start;
    padding: 16px;
    background: var(--primary-dark);
    border-radius: 8px;
}

.format-highlight i {
    font-size: 1.2rem;
    color: var(--gold);
}

.format-highlight strong {
    display: block;
    font-size: 0.85rem;
    color: var(--white);
    margin-bottom: 4px;
}

.format-highlight p {
    font-size: 0.75rem;
    color: rgba(255, 255, 255, 0.7);
}

/* ================================
   FOOTER
   ================================ */
.report-footer {
    background: var(--primary-dark);
    padding: 50px 40px;
    margin-top: var(--section-gap);
}

.footer-content {
    max-width: 1100px;
    margin: 0 auto;
    text-align: center;
}

.footer-brand h3 {
    font-size: 1.2rem;
    color: var(--white);
    letter-spacing: 4px;
    margin-bottom: 6px;
}

.footer-brand p {
    font-size: 0.85rem;
    color: var(--gold);
    font-style: italic;
}

.footer-divider {
    width: 50px;
    height: 1px;
    background: rgba(255, 255, 255, 0.2);
    margin: 24px auto;
}

.footer-credits {
    display: flex;
    justify-content: center;
    gap: 50px;
}

.credit-item {
    display: flex;
    flex-direction: column;
    gap: 4px;
}

.credit-item span {
    font-size: 0.6rem;
    color: rgba(255, 255, 255, 0.4);
    text-transform: uppercase;
    letter-spacing: 2px;
}

.credit-item strong {
    font-size: 0.85rem;
    color: var(--white);
}

/* ================================
   RESPONSIVE
   ================================ */
@media (max-width: 1024px) {
    .philosophy-grid, .brand-dna-grid, .buying-grid, .ads-content { grid-template-columns: 1fr; }
    .philosophy-card.main-slogan, .philosophy-card.emotional, .dna-card.archetype, .buying-card.full-width { grid-column: span 1; }
    .emotional-items, .psycho-grid, .visual-grid, .founder-grid { grid-template-columns: 1fr; }
    .content-strategy-grid { grid-template-columns: 1fr; }
    .demo-row { grid-template-columns: 100px 1fr; }
    .decision-steps { grid-template-columns: repeat(3, 1fr); }
    .media-row, .touchpoint-row { grid-template-columns: 90px 1fr 1fr; }
    .influencer-header, .influencer-row { grid-template-columns: 1fr 80px 1fr 100px; }
    .influencer-header.three-col, .influencer-row.three-col { grid-template-columns: 1fr 80px 1fr; }
    .targeting-grid { grid-template-columns: 1fr; }
}

@media (max-width: 768px) {
    .report-content { padding: 0 20px; }
    .cover-section { padding: 40px 20px; }
    .cover-title { letter-spacing: 5px; }
    .report-section { padding: 50px 0; }
    .archetype-traits { flex-direction: column; align-items: center; }
    .demo-row { grid-template-columns: 1fr; }
    .demo-label, .demo-value { padding: 8px 14px; }
    .media-row, .touchpoint-row { grid-template-columns: 1fr; gap: 4px; padding: 12px 16px; }
    .media-label, .touchpoint-label { background: transparent; padding: 0; margin-bottom: 4px; }
    .media-value, .touchpoint-value { padding: 0; }
    .decision-steps { grid-template-columns: repeat(2, 1fr); }
    .influencer-header { display: none; }
    .influencer-row { grid-template-columns: 1fr; gap: 4px; padding: 14px 16px; }
    .influencer-row.three-col { grid-template-columns: 1fr; }
    .footer-credits { flex-direction: column; gap: 20px; }
    .budget-item { grid-template-columns: 1fr; gap: 6px; }
    .budget-percent, .budget-amount { text-align: left; }
    .targeting-grid { grid-template-columns: 1fr; }
}

@media print {
    .cover-section { min-height: auto; padding: 50px 40px; page-break-after: always; }
    .report-section { page-break-inside: avoid; padding: 30px 0; }
    body { -webkit-print-color-adjust: exact; print-color-adjust: exact; }
}